Materials

Materials form the basis of every garment. They determine how something feels, how long it lasts, and to a large extent, the impact of a product.

That's why at Blue Blood, we are very conscious about material choices.

Not just what sounds good, but what truly aligns with quality, wearing comfort, and a more sustainable collection.

Why materials are so important

A good material does more than just look good. It also determines:

  • the lifespan of a garment
  • the wearing comfort
  • the appearance of an item
  • the long-term quality

In sustainable fashion, material is therefore never just a detail. It's an important part of the story. You can read more about our broader approach on sustainability.

Our focus within materials

At Blue Blood, we mainly focus on materials that fit our brand vision:

Nuanced material choice

We don't believe in simple answers. No single material is perfect in every situation.

That's why we always consider the combination of origin, quality, use, and lifespan. This way, we don't make quick claims, but well-considered choices. Certifications help with this. Also, see certifications explained.

A collection that fits

A material must not only be responsible but also fit Blue Blood. This means: strong in quality, comfortable to wear, and suitable for a timeless collection.

This is how we connect substance with style. You can read how we assess this on our selection criteria.

Also read: Organic cotton, Recycled materials, Denim and Knitwear materials.