Our Selection Criteria

Blue Blood doesn't sell in bulk. We make a selection.

This means that not every product automatically fits into our collection. We only choose clothing that aligns with our vision of quality, sustainability, and style.

Our selection criteria help us make conscious choices. Not based on hype, but on substance.

Material and Origin

The foundation of a good garment starts with its material.

We select materials that are demonstrably better chosen, such as certified organic cotton and recycled materials. In doing so, we not only look at the name of the material but also its origin, composition, and traceability.

Certifications like GOTS, OCS, and GRS play an important role in this. Read more about this on materials and certifications explained.

Quality and Lifespan

A garment should not only be responsibly made but also last a long time.

That's why we pay attention to:

  • fabric quality
  • finish
  • wearing comfort
  • timeless design
  • the likelihood that an item will remain relevant longer

We prefer a strong product that lasts for years over something that is only appealing in the short term. This aligns with our vision on sustainable fashion.

Production and Working Conditions

We work with suppliers and factories that are open about their production and take social responsibility seriously.

This means we look at:

  • transparency in the chain
  • social guidelines
  • fair production
  • long-term cooperation and reliability

When a brand works with standards or guidelines such as Fair Wear, it provides additional insight into how working conditions are handled. You can read more about this on production & factories and Fair Wear.

Style and Brand Fit

Sustainability alone is not enough for us. A product must also fit Blue Blood.

This means: timeless, stylish, understated, and strong in quality. No fleeting trend pieces, but clothing that fits into our collection in terms of appearance and character.

So we select not only on content but also on coherence.

Packaging and Logistics

Even after production, choices remain important. That's why we also pay attention to how a brand handles packaging and shipping.

We prefer products and partners that align with a conscious logistical approach, with as little unnecessary packaging material as possible. Also, check out packaging & shipping.

Why this is important

Our selection is intended to provide peace of mind and trust.

In an overcrowded market with many claims, we want to make a difference by choosing carefully and clearly explaining why a product is part of Blue Blood.

This way, we make sustainable fashion more transparent, stronger, and more credible.

Also read: Sustainability, Our vision on sustainable fashion, Materials and Packaging & shipping.