About Blue Blood

Optimistic, idealistic, simple and loyal.
The world deserves unconditional trust;
assume the best in people;
love the simple things in life;
be aware of your surroundings.

Blue Blood, once a pioneer in premium denim, has a rich history of innovation and craftsmanship. In the early 2000s, we introduced luxury jeans that were valued for their quality and style. But like the fashion industry itself, Blue Blood was faced with the challenges of a changing world, where sustainability and social responsibility became increasingly important.

After a period of reflection and transformation, we return with a renewed mission: to create clothing that is not only beautiful, but also has a positive impact on the planet and society. Instead of denim, which is often harmful to the environment due to the use of water, chemicals and energy, we now focus entirely on sustainably produced sweats and T-shirts.

Our new collection is made from (100% certified) organic cotton or recycled materials that are produced in factories that work with fair wages and ethical working conditions. Every piece we make tells a story of respect for the earth and the people who wear and make our clothes.

Blue Blood remains true to its core values ​​of craftsmanship and style, but adds a new dimension: sustainability. This is not a farewell to our past, but an evolution that prepares us for the future.

We proudly invite you to be part of this new chapter of Blue Blood. Together we will build a brand that unites style and ethics, and that contributes to a better world with every step.

    Don't be crabby, be Blue.

    Do you have any questions?

    Send an email to info@blue-blood.store and we will contact you as soon as possible to answer all your questions.