Blue Blood is a Fair Wear Leader, the highest level within the Fair Wear Foundation — only brands that perform exceptionally well in terms of labour rights, transparency, and responsible sourcing achieve this status.
This is confirmed by annual independent audits via the Brand Performance Check (BPC), where only the top-scoring brands attain Leader status. [odlo.com]
For you as a consumer, this concretely means:
You know that Blue Blood treats garment workers more fairly
Fair Wear Leader brands must demonstrate that they are actively working towards:
- safe and healthy working conditions
- no child labour
- no discrimination
- reasonable working hours
- fair wages that cover at least basic needs
This comes from the Fair Wear Code of Labour Practices that all BPC-audited brands must adhere to.
You are buying from a brand that is truly transparent
Fair Wear Leaders are required to:
- make their supply chain transparent
- report risks honestly
- share action plans for improvements
Fair Wear calls Leader brands "those operating at an advanced level" and exceptionally good at risk analysis and transparency.
You know that factories are audited annually
Fair Wear conducts independent audits at factories and at the brands themselves.
This happens annually via the Brand Performance Check, which assesses whether a brand is truly making progress in practice, not just in words.
You contribute to better wages and safer working conditions
Because Fair Wear Leader brands work with factories long-term and enforce improvements, your purchases have a direct impact on:
- living wages
- better safety measures
- less exploitation
Blue Blood emphasizes that clothing from a Fair Wear Leader "guarantees dignity, safety, and respect for workers."
You support brands that go beyond the minimum
Fair Wear itself states that Leader brands belong to the top:
They are companies that show exceptional commitment and systematically apply human rights due diligence throughout their entire chain.
In simple terms
A Fair Wear Leader means for you:
✔ Fairer clothing
✔ Transparent production
✔ Better wages
✔ Safer factories
✔ Independently audited
✔ No greenwashing but real action